Transgender influencer Dylan Mulvaney has slammed Bud Light for hiring her for their disastrous campaign – saying that they failed to ‘publicly stand by’ her after the backlash.
The 26-year-old posted a video on Instagram addressing the debacle, which has seen Anheuser-Busch lose $20million in market cap value since the advert for March Madness.
Speaking to her 1.8million followers, she said: ‘I was waiting for the brand to reach out to me, but they never did. I’ve been scared to leave my house.
‘For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.
‘Because it gives customers permission to be as transphobic and as hateful as they want.
The 26-year-old posted a video on Instagram addressing the debacle, which has seen Anheuser-Busch lose $20million in market cap value since the advert for March Madness
The brand has been hit by plummeting sales since they teamed up with the influencer, who called it a brand deal
It is the first time that Mulvaney has publicly spoken about Bud Light, calling them a company that she ‘loved’ in the new post.
During the video she said that trans and queer people are ‘customers too’, before adding that ‘turning a blind eye’ isn’t an option.
She previously said she didn’t want to give her critics the ‘satisfaction’ of talking about them, but has now opened up about how the backlash affected her – as sales for the beer dropped a staggering 28.5 percent.
The influencer admitted to hiding the can – which sparked Kid Rock to shoot at several cans of the beer – and can no longer find it.
Mulvaney said: ‘I realized that I needed to protect this can do I hid it somewhere and I can’t find it because I hid it so well.
‘But when I do find it, I feel like it needs to go in a museum, preferably behind bullet-proof glass.
‘One thing I will not tolerate people saying about me is that I don’t like beer because I love beer and I always have.’
She also explained that Bud Light approached her for the sponsored video, which is something that the company denied, claiming it was an external agency on their behalf.
Her comments come after US CEO of Anheuser-Busch was slammed for failing to answer questions over the backlash on Wednesday.
Source: | This article originally belongs to Dailymail.co.uk