Transgender influencer Dylan Mulvaney has slammed Bud Light for hiring her for their disastrous campaign – saying that they failed to ‘publicly stand by’ her after the backlash.
The 26-year-old posted a video on Instagram addressing the debacle, which has seen Anheuser-Busch lose $20million in market cap value since the advert for March Madness.
Speaking to her 1.8million followers, she said: ‘I was waiting for the brand to reach out to me, but they never did. I’ve been scared to leave my house.
‘For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.
‘Because it gives customers permission to be as transphobic and as hateful as they want.’
The 26-year-old posted a video on Instagram addressing the debacle, which has seen Anheuser-Busch lose $20million in market cap value since the advert for March Madness
The brand has been hit by plummeting sales since they teamed up with the influencer, who called it a brand deal
It is the first time that Mulvaney has publicly spoken about Bud Light, calling them a company that she ‘loved’ in the new post.
She previously said she didn’t want to give her critics the ‘satisfaction’ of talking about them, but has now opened up about how the backlash affected her – as sales for the beer dropped a staggering 28.5 percent.
Source: | This article originally belongs to Dailymail.co.uk