Paris Hilton transformed into a fairytale bride once again to debut her 29th fragrance called Love Rush on Instagram.
The perfume mogul, 41, dazzled in a sparkling white gown as she rode a rope swing and struck a variety of love-filled poses.
Inspired by her whirlwind romance with new husband Carter Reum, also 41, Hilton formulated the floral scent for the couple’s lavish wedding day.
Perfume Princess: Paris Hilton, 41, transformed into a fairytale bride once again to debut her 29th fragrance called Love Rush on Instagram. The perfume mogul dazzled in a sparkling white gown as she rode a rope swing and struck a variety of love-filled poses
Fragrant with fortune and fame: Hilton’s off-the-shoulder dress featured a plunging neckline in addition to its voluminous Cinderella silhouette. With her lustrous blonde hair swept to the side, the iconic heiress oozed romance with her eyes while diamonds adorned her neck and ears
The iconic heiress told People that she ‘personally met’ with a celebrated perfumer to discuss her ‘inspiration’ and create her latest blockbuster perfume.
‘I wanted to be really hands-on with this one,’ she explained, ‘since it was going to be something that I would be wearing on my special day.’
Hilton – whose perfume line has reportedly earned nearly $3 billion since 2004 – recreated the whimsical perfection of her ‘special day’ for the launch of Love Rush.
The newlywed wore a spectacular gown embellished with shimmering sparkles for her promotional video on Instagram.
The off-the-shoulder dress featured a plunging neckline and voluminous Cinderella silhouette.
Paris oozed romance with her eyes as she batted her lashes and played with a fluffy white Pomeranian.
Diamonds adorned Hilton’s neck and ears while her massive engagement threatened to steal the spotlight at one point in the video.
Promotional puppy: Paris even played with a fluffy white Pomeranian at one point in her promotional video
‘Ever since I was a little girl,’ captioned Paris, ‘I’ve dreamt of my wedding day. Love Rush is the fragrance I wore on my special day and I’m so so excited to share it with all of you.’
Hilton described Love Rush as ‘an homage to [her] dearest loved ones’ and wrote that she hopes her 20.8 million Instagram followers ‘enjoy it as much as [she does].’
‘I just wanted something that was very romantic and reminded me of love,’ she gushed to People, adding that she wanted a ‘really memorable’ scent that conjured feelings of ‘forever love.’
Available for purchase on Friday, Love Rush will soon be joined by Hilton’s 30th fragrance as she already has that milestone scent in the works.
‘We already have it ready and are now just designing and creating the bottle,” she revealed to People.
Hilton wouldn’t divulge any more details, but did hint that the ‘big deal’ 30th fragrance will be named after her ‘favorite word.’
Love Rush: Inspired by her whirlwind romance with new husband Carter Reum, also 41, Hilton formulated the floral scent for the couple’s lavish wedding day
Scent of a billionaire? Hilton’s perfume line has reportedly earned nearly $3 billion since 2004. 28 fragrances later, Love Rush is poised to be her 29th blockbuster scent
The release of Love Rush marks another success in Hilton’s thriving empire and flourishing personal life.
Since exchanging vows with Reum last November in an extravagant three-day wedding, the Stars are Blind singer has launched multiple shows and numerous products, which have largely all been tied to her marital success.
The socialite maintains a ubiquitous presence on the A-list party circuit in addition to keeping up with a hectic touring schedule that sees her DJ at music festivals around the world.
The self-proclaimed ‘Queen of the Metaverse’ is also on the cutting edge when it comes to marketing her persona as she will be taking part in a virtual bottle signing for fans and their avatars on Roblox Dec. 1.
“It always makes me so proud when I meet my fans,” Paris told People, gushing about her loyal customers who have repeatedly purchased all 28 of her preceding perfumes. ‘It makes me feel so proud to have created this fragrance empire.”
Newlywed mogul: The Stars are Blind singer exchanged vows with Reum last November in an extravagant three-day wedding
Source: | Dailymail.co.uk