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Cashfree Payments, one of India‘s payments and API banking solutions companies, has partnered with PharmEasy, the digital healthcare platform, to facilitate quick and convenient payment settlements to its retail partners. This partnership will leverage Cashfree Payments’ Payouts solution to automate transactions for the retail network. Cashfree Payments’ Payouts solution allows merchants to instantly pay vendors, process customer refunds, and disburse loans, among other transactions.
The solution is highly reliable, delivering a 99.98 percent payout success rate. PharmEasy, in its capacity of a marketplace/intermediary, facilitates and enables (a) the sale of pharmaceutical and healthcare products and services across various categories through its third-party retail partners, which are spread across the country; and (b) the payments for the sale and purchase transactions which are undertaken between consumers and retail partners. A customer can place an order on PharmEasy’s website or mobile app and can either pay online or opt for COD (cash on delivery). Once the payment is made by the customer, PharmEasy then compiles all the payments to be made to the retailer partners and disburses them on a daily basis.
With Cashfree Payments’ “Payouts” API integration, PharmEasy will now be able to automate this process and facilitate settlement to retail partners within 48 hours of payments received from customers, without any manual intervention. This process has reduced human intervention significantly, in turn saving settlement time. Through this partnership, Cashfree Payments has also helped PharmEasy with tracking and processing bounced or failed payout transactions. With Cashfree Payments’ ‘Payouts’, PharmEasy has automated this process and is now able to reconcile bounced or failed transactions within 24 hours and take action, leading to accurate payouts on time and enhanced partner satisfaction.
Reeju Datta, Co-Founder, Cashfree Payments, said, “We are delighted to partner with PharmEasy and extend our Payouts solution. PharmEasy’s Payment Settlements help PharmEasy to automate their payment settlements to the retailers and vendor payouts reconciliation, thus creating a superior transaction experience for the company’s partners. We look forward to helping the company automate the entire payment process and contributing to its bid to make quality healthcare accessible to the masses. ” With over 50 percent market share among payment processors, Cashfree Payments today leads the way in bulk disbursals in India with its product Payouts.
Recently, India’s largest lender, SBI, invested in Cashfree Payments, underscoring the company’s role in building a robust payments ecosystem. Cashfree Payments works closely with all leading banks to build the core payments and banking infrastructure that powers the company’s products and is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm, and Google Pay. Apart from India, Cashfree Payments products are used in eight other countries, including the USA, Canada, and UAE. About Cashfree Payments Cashfree Payments is a leading payment and API banking solutions company. It provides full-stack payments solutions, enabling businesses in India to collect payments and make payouts via all available methods with simple integration.
Cashfree Payments’ offerings include an advanced and easy way to integrate payment gateways, a split payment solution for marketplaces, bank account verification API; and Auto Collect—a virtual account solution to match inbound payments to customers. Founded by IIIT Hyderabad alumnus Akash Sinha and IIT Kharagpur graduate Reeju Datta, www.cashfree.com is among the leading payment service providers in India, processing transactions worth USD 40 billion annually. It has leveraged technology to lead payment disbursals in India with more than 50 percent market share among payment processors.
Cashfree Payments enables more than 1,50,000 businesses with payment collections, vendor payouts, wage payouts, bulk refunds, expense reimbursements, loyalty and rewards. Apart from India, Cashfree Payments products are used in eight other countries, including the USA, Canada, and UAE. Cashfree Payments is backed by Silicon Valley investor Y Combinator, Apis Partners, and State Bank of India (SBI), and was incubated by PayPal.
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