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Zomato-owned Blinkit on Thursday announced to deliver printouts to users’ doorsteps in 11 minutes, a move that will be useful for parents and working professionals alike.
The 10-minute delivery platform, acquired by Zomato for Rs 4,447 crore (about $568 million), and the current facility is available in some areas now.
“Have never had a printer at home and getting it from cyber cafe or library or neighbours or offices has always been cumbersome specially when it’s needed at the point of approaching deadlines,” said Jitesh Goel, product manager at Blinkit.
“This should be really useful especially at the rates it is available at. You just have to upload the file and we will deliver it to you in minutes. And we will delete the uploaded file after delivery. Do try it out and share your feedback,” he said in a LinkedIn post.
The new service on the platform arrives as Zomato is set to experiment with cross-leveraging its customer base for Blinkit and vice versa.
“We will also start working on integrating the delivery fleet back-ends which should drive higher delivery efficiency over time,” Zomato founder and chief executive officer (CEO) Deepinder Goyal said recently.
Tech integrations between the two companies will accelerate the pace of progress at both ends, he added.
According to the company, the losses for Blinkit are coming down every month — from Rs 2,040 million (about $26 million) in January 2022 to Rs 929 million ($12 million) in July.
The company said that Blinkit has also shut down a number of unviable dark stores, which were not scaling and the team will continue to evaluate non-performing stores.
In just six months, the Blinkit business has scaled to 20% of Zomato’s food delivery gross order value (GOV) while being present in less than 15 cities.
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