After TikTok, social media giant Meta is also planning to introduce a new ad-free subscription tier for its platforms. According to a report by the Wall Street Journal, Mark Zuckerberg is testing a new ad-free plan for users in the European Union (EU). This new plan costs $14 and will allow users to access ad-free versions of Instagram or Facebook. The social media platforms will also enable users to choose the version with personalised ads for the free versions.
Meta’s $14 add-free plans for Instagram and Facebook
The report revealed that under the plan, Meta will charge nearly 10 euros ($10.46) a month on a desktop for a Facebook or Instagram account, and about 6 euros for each additional linked account.
On mobile devices, the price for a single account will jump to roughly 13 euros. This will happen because Meta will have to include commissions charged by Apple‘s and Google’s app stores, the report noted.
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As per the report, Meta has shared its plans to roll out the ad-free tier in the coming months for users in Europe. The company is calling this plan subscription no ads (SNA).
Why Meta is charging users
Earlier this year, the social media company was fined 390 million euros by Ireland’s Data Privacy Commissioner. The Irish watchdog also said that Meta cannot use the so-called “contract” legal basis to send users ads based on their online activity.
In reply, the company said that it is planning to ask users in the EU for their consent before allowing businesses to target advertising. With this move, Meta wanted to address a number of evolving regulatory requirements in the region.
In a statement to Irish publication Journal, a Meta spokesman said that the company believes in “free services which are supported by personalised ads”. However, Meta is exploring “options to ensure we comply with evolving regulatory requirements.”
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