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YouTube has been experimenting with ad blockers, where free-tier users were shown pop-ups telling them that ad blockers are not permitted on the platform. Some users are encountering another pop-up that says that ad-blockers are not allowed but mentions a new three-strikes policy.
A Reddit user noticed a new popup that has three numbered white boxes. The popup message warns that the video player will be blocked after three instances.
When watching YouTube videos, users may see a pop-up that gives them the choice to try YouTube Premium or watch ads by clicking a button. The pop-up also warns that if users have ad blockers enabled, their video player may be blocked.
This restriction seems to be currently being tested with only a small group of users, so it is unclear how it will affect everyone.
Previously, individuals used third-party YouTube apps to access a Premium-like experience without the cost. Nevertheless, the service was terminated last year because of legal action taken by Google.
Users who rely on ad blockers may soon have to watch ads, including 30-second unskippable ads on connected TVs. Alternatively, they can choose to pay for a Premium subscription, which costs Rs 129.00 per month in India.
YouTube is also testing a new 1080p Premium feature for its YouTube Premium subscribers. It offers a higher bitrate for sharper video quality but is only available for videos with a 1080p resolution. The feature has been available on iOS and web and is now being tested on Android TV OS and smartphones.
The standard 1080p option is still available for all users. The 1080p Premium feature will be available for all YouTube Premium subscribers in the coming weeks.
In related news, Google is testing ‘Playables’ on YouTube, allowing users to play games on the platform. Initially, easily shareable games like Stack Bounce will be available on web browsers and mobile devices. It is unclear if the feature will be available to all users or exclusive to YouTube Premium subscribers.
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