How Facebook parent Meta plans to better compete with Vision Pro headset

Apple effect: How Facebook parent Meta plans to better compete with Vision Pro headset

Apple recently launched its first mixed-reality headset, Vision Pro. The iPhone maker is calling it a means for spatial computing and the demos at the recently-concluded WWDC pretty much suggested Apple’s view on the technology. Two days after the company launched its headset, Meta CEO Mark Zuckerberg announced a new feature hinting that the Facebook-parent company has similar plans.

Meta is testing Reels on Quest
In a post on his broadcast channel on Instagram, Zuckerberg announced that Meta is testing a way for users to watch Reels on its Quest headset. He also shared a video that shows how users can view Reels in a VR headset.

It suggests that users can open the Instagram app, just like any other application, and browse through Reels in a squarish window against a virtual background.

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This indicates that Meta is trying to create an ecosystem of its apps that are tightly knit and can be experienced on a multitude of devices – similar to what Apple demoed during the launch of the Vision Pro headset.

In fact, Meta has already shared its plans to knit all of its apps closely. In January, Meta rolled out a revamped Accounts Center that enables users to manage preferences of Instagram, Facebook and Messenger from a centralised hub.

This essentially means users can adjust account settings for Facebook from Instagram — and vice versa. It also applies to other standalone accounts that Meta started letting Quest owners use last year.

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Apple Vision Pro app support
Apple emphasised that Vision Pro provides “an infinite canvas” for users to use a multitude of apps.

“Arrange apps anywhere and scale them to the perfect size, making the workspace of your dreams a reality — all while staying present in the world around you,” the company said.

Apple also said that visionOS, which powers the headset, is built on the foundation of macOS, iOS and iPadOS – a testament that the company wants to fit the Apple Vision Pro in its existing lineup of products offering easy cross-device experience.

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