Telecom and media firm Quebecor said on Wednesday it will pull its ads from Facebook and Instagram following Meta Platforms’ decision to stop access to news on both social media platforms in Canada over a law requiring payments to local news publishers.
Parent company Meta previously said it would block access if Online News Act passed
Telecom and media firm Quebecor said on Wednesday it will pull its ads from Facebook and Instagram following Meta Platforms’ decision to stop access to news on both social media platforms in Canada over a law requiring payments to local news publishers.
The Online News Act, or Bill C-18, was introduced in April last year and lays out rules to force companies such as Meta and Alphabet-owned Google to negotiate commercial deals and pay news publishers for their content.
Google and Meta previously said they would block access to news articles in Canada if the legislation is passed. It was passed last month.
Quebecor, which also owns media outlets and newspapers, did not immediately respond to a request for comment on how much it spends on advertisements on Facebook and Instagram.
Meta did not immediately respond to a request for comment.
Canada’s media industry has called for tighter regulation of internet giants to allow news businesses to recoup financial losses suffered in the years that Facebook and Google gained a greater share of the online advertising market.