Kate Moss’s new £105 Golden Nectar skin oil CANNOT cure eczema, says NHS chief who accuses supermodel of ‘spreading myths’

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Supermodel Kate Moss has been blasted by the NHS‘ top doctor Professor Sir Stephen Powis over ‘misleading health claims’ made by her company Cosmoss.

The celebrity claims her £105 Golden Nectar skin product is able to cure a large range of skin conditions such as eczema and psoriasis.

The brand previously had problems with federal authorities in the United States over plans to market a cannabis-derived health product.

The 50-year-old model claimed: ‘You put this on and… gone the next day.’

However, Prof Powis warned consumers against relying on celebrities or influencers when handling medical conditions.

Kate Moss, pictured, said: ‘The Golden Nectar is definitely one of my Hero Products. I used it day and night, on my face, my body, my hair’

Professor Sir Stephen Powis, pictured, head of NHS England, has warned people about relying on celebrities and influencers for health advice

Clinicians agree that there is no cure for eczema or psoriasis.

Making misleading health claims can also lead to problems with the Advertising Standards Agency.

Prof Powis told The Telegraph: ‘Given clinical evidence is clear that eczema is an incurable condition, I would urge the public to be cautious about using any product such as Golden Nectar skin oil which claims to be a miracle cure.

‘Influencers who promote ‘wellness products’ should have a duty of care to the public and avoid spreading myths and misinformation online.’

Advertising the product online, Cosmoss claims: ‘This powerful formula stimulates the skin’s natural collagen production, reactivates cells, and detoxifies skin to leave it looking younger, plumper, and firmer. Golden Nectar is Kate’s hero product for natural skincare glow.’

It continued: ‘Results can be seen after a single application. For more lasting results continual daily use is advised.’

In an online video, Moss claimed: ‘I have friends with eczema, and any kind of psoriasis, or any kind of skin bites, spots. You put this on – and gone, the next day.’

The British Association of Dermatologists said the skin care claims were the ‘stuff off science fiction’.

Eczema is an inflammatory condition of the skin that leads to redness, blistering, oozing, scaling and thickening.

It usually appears in the first few months of life and affects around 10 per cent of babies.

Eczema’s cause is not fully understood but it is thought to be brought on by the skin’s barrier to the outside world not working properly, which allows irritants and allergy-inducing substances to enter.

It may be genetic due to the condition often running in families.

As well as their skin being affected, sufferers may experience insomnia and irritability.

According to the British Skin Foundation, there are many factors which make the condition worse including: