- 1 hour ago
- News
- Duration 1:37
TikTok creator Jools Lebron went viral with her videos on being “very demure, very mindful.” But she didn’t trademark the term, and according to court documents, a Washington resident has filed a trademark application for legal rights over the phrase. Lebron may not have completely lost out though. A lawyer explains how creators can protect their content before others try to cash in.