The stars gathered on the red carpet ahead of the National Television Awards on Tuesday evening to honour the biggest and brightest stars of the small screen.
However just hours later, the departures from the event were slightly less glamorous, as celebrities piled into taxis outside The O2 Arena following the boozy bash.
Maya Jama and Michelle Keegan opted for comfort, as the Love Island host slipped into a pair of Nike Dunks and actress Michelle switched into a cosy tracksuit.
The TV presenter, who missed out on the red carpet earlier in the evening, still looked flawless as she left the event in her elegant black evening gown.
Meanwhile, some were looking slightly-bleary eyed following the boozy ceremony, as Vicky Pattison was seen stretching out in the back of a cab.
Heading out! Maya Jama led the departures from the National Television Awards on Tuesday
Cosy: Maya Jama and Michelle Keegan opted for comfort, as the Love Island host slipped into a pair of Nike Dunks and Michelle (pictured) switched into a cosy tracksuit
Travelling in style: Cya! Big names spotted leaving the arena included Holly Willoughby and her husband Dan Baldwin, who made a pitspot at McDonalds on the the way home for a late night snack
Chilling: Meanwhile, some were looking slightly-bleary eyed following the boozy ceremony, as Vicky Pattison was seen stretching out in the back of a cab.
Love Island queen! Maya still looked gorgeous at the end of the night as she left in a taxi
And.. relax! Ant McPartlin and Declan Donnelly kicked back following their successful night
Other big names spotted leaving the arena included Holly Willoughby and her husband Dan Baldwin, who made a pitstop at McDonald’s on the way home for a late night snack.
Holly shared a picture of herself tucking into a Quarter Pounder burger in the back of a taxi, but did not reveal whether she hit up any of the after parties.
Earlier in the evening Holly, appeared to take a swipe at former co-star Phillip Schofield as she spoke to reporters on the red carpet.
Phillip‘s absence for the first time in 14 years saw Holly walk the red carpet alone and This Morning fail to scoop the Daytime Award following his affair scandal.
Hours after Phillip, 61, unfollowed her on Instagram, Holly, 42, seemingly retorted with a thinly-veiled dig at her ex pal as she addressed her ‘difficult year’ while talking to press at the glitzy event.
Speaking to The Sun at London’s 02 Arena, Holly remarked; ‘If I am really honest, it has been up and down. It has been a difficult year for everybody but what’s lovely is you find that people rally around you and the goodwill is there.
She went on: ‘People want things to move on. It feels different.’
It was a tough night for ITV overall as BBC came out victorious bagging gongs in nine out of the 16 categories.
The Traitors beat Love Island in the Reality Competition category and The Graham Norton Show was awarded with Best TV Interview.
Leaving: Holly sat beside her husband Dan as they made their exit
Yum! Holly shared a picture of herself tucking into a Quarter Pounder burger in the back of a taxi, but did not reveal whether she hit up any of the after parties.
Glam! Michelle and her husband Mark Wright arrived at the Intercontinental Hotel before changing into comfier clothes
Jovial: Mark and Michelle looked in high spirits as they piled into a car
Nodding off? Shane Ritchie seemed to be catching up on his sleep in the back of the car
What a gent! Joe Swash arrived carrying a clothes bag
Home time! He was loading up the car before making their way home
Fit for a princess! Stacey, who was wearing an incredible pink sequin dresss, put on a giddy display
Cute! Newly-rekindled Davide Sanclimenti and Ekin-Su Cülcüloğlu looked cosy in the back of their taxi
Beaming! Maya flashed a beaming smile as she left the arena after the ceremony
He’s done it again! Ant chatted on FaceTime after securing his 22nd Best Presenter win at the awards
Loved-up! Love Island stars Whitney Adebayo and Lochan Nowacki made a glam exit
Fully equipped: Holly had plenty of water and a charger for the journey home
EastEnders beat the broadcaster’s rival soaps Coronation Street and Emmerdale in the Serial Drama and Serial Drama Performance categories thanks to Danielle Harold‘s heartbreaking storyline as the terminally-ill Lola Pearce-Brown.
And while it was a big night for the BBC, some of the channel’s biggest stars were noticeably absent.
Traitors and Strictly host Claudia Winkleman did not attend the ceremony, with Graham Norton, Happy Valley’s James Norton and writer Sally Wainwright and Tess Daly also skipping the event at The O2.
The SAG-AFTRA strikes in America impacted attendance as A-listers swerve events.
It was a night of what ifs for Alison Hammond and flagship show This Morning, but it was business as usual for Ant McPartlin and Declan Donnelly as the National Television Awards got underway on Tuesday evening.
Beneath the lights of the arena, it was Ant and Dec who claimed their 22nd NTA at the annual ceremony following a successful return to the Australian jungle with ITV1 juggernaut I’m A Celebrity… Get Me Out Of Here!
The pair claimed the award ahead of the much fancied Hammond, notably selected ahead of her This Morning co-host Holly Willoughby in the category for Best Presenter.
Meanwhile This Morning lost its best daytime show title at the as The Repair Shop claimed the prize, with the ITV daytime show the subject of boos from members of the audience as the awards ceremony got underway.
It comes as the ITV morning programme, which has been on a winning streak in the daytime category for the last number of years, continues to face backlash amid the furore of the Phillip Schofield affair.
The Repair Shop host Jay Blades encouraged the crowd to cheer as the show’s team took to the stage at The O2 and took a picture of the moment as he noted it was a “rarity” for them to be winning the prize.
Blades thanked those who voted and the team behind the show, adding: ‘I would like to salute my experts, they are my family.’
He also praised his fellow nominees at This Morning, The Chase and Loose Women, saying: “We’re the new kids on the block ad I’m glad we’ve won this time.
Thumbs up! Maura Higgins flashed a positive gesture as she departed
Hey! Giddy Michelle waved to cameras after changing into her tracksuit
Dapper: Ben Shepherd looked dashing in his velvet green jacket
Suited and booted: Mark Wright cut a smart figure in a white shirt and trousers
Handsome couple: Mark and Michelle made every inch the
Leavers: Stacey and Joe made their exit from the hotel
Keeping busy: Joe carried Stacey’s dress in a clothes bag after his wife was spotting chattin in the lobby
Racy! Love Island’s Mal Nicol put on a racy display in a green metallic bikini and matching mini skirt
Out and about: Mal was joined by a pal wearing a matching outfit in silver
Leggy! Shelby Tribble flashed her toned legs in a metallic dress while Helen Flanagan looked lovely in a strapless khaki gown
Sweet: Mark and Michelle matched in black ensembles
Stunning: Katie Piper looked incredible in an eye-catching black gown
Cheese! Lisa Appleton flashed a beaming grin as she went barefoot in the back of a taxi
Grinning! Lisa looked happy as she left the event
‘I know it won’t be a regular thing so thank you.’
Ant and Dec – who were also competing with Martin Lewis, Claudia Winkleman and Bradley Walsh for Best Presenter – admitted they were “more nervous than ever” before going into the event on Tuesday evening, but were just as “humbled and grateful” to receive the honour as they had ever been.
Ant said: ‘Thank you so much to the NTAs we’ve got quite a long list of thank yous, all of the shows and the people we work with, we are the luckiest two men on telly because we’ve got the best production teams and the best people to work with, we thank you from the bottom of our hearts.’
His presenting partner Declan Donnelly added: ‘Thank you to ITV, to Kevin and Katie and all the team at ITV for your continued support. Thank you to our fantastic management team for your support, thank you gang, you’re up in the box somewhere.
‘Thank you to our lovely wives, our beautiful children. I can’t believe that we are still getting away with this…’
Ant interrupted: Were you more nervous than ever?’
Catching up: Shane scrolled on his phone in the back of the taxi
Bye! Ann Heggerty looked lovelly in a red dress
Grinning: Maura flashed a toothy grin as she left the bash with a friend
Couple: Kai Widdrington and Nadiya Bychkova left together
Kicking back: Tameka Empson also kicked after her shoes after a long night
Homeward bound: Nadiya looked lovely as she sat in the back of the cab
Legs 11! Junaid Ahmed wowed in tiny shorts and a silver jacket
Casual: Ashley James switched into a bagg shirt and denim shorts
The big flop! A historic ITV loss, no-shows, booing and jokes falling flat reflected a turbulent year behind the screen
Change: Phillip Schofield ‘s absence for the first time in 14 years saw Holly Willoughby walk the red carpet alone and This Morning fail to scoop the Daytime Award following his affair scandal
Dec agreed: ‘Ever before, hands are sticky, my heart is beating, but we are as humbled and grateful tonight as we were the first time we won, so thank you for taking the time to vote for us, we really appreciate it.’
The ‘I’m A Celebrity… Get Me Out Of Here!’ presenters promised to keep working together for as long as possible.
Dec said: ‘We’ll see you back on telly very soon.’
Ant added: ‘We’ll keep doing it for as long as you want us to keep doing it.’
Elsewhere Haold cried as she picked up the Serial Drama Performance Award for her former role in EastEnders.