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The television empire founded by Silvio Berlusconi has stepped up its campaign against German broadcaster ProSieben, calling for the company to “act faster” and make “radical choices” amid speculation that it is gearing up for a hostile takeover.
MediaForEurope (MFE), which is majority owned by the family of the late Italian prime minister and is ProSieben’s largest shareholder, responded to the company’s quarterly results on Thursday with a public call for more growth, less debt and a faster disposal of assets outside its core entertainment business.
“The current economic situation of the advertising market in Germany increases the sense of urgency,” said Marco Giordani, MFE’s chief financial officer. “We therefore ask the supervisory board and the executive board to act faster, accelerating change and efficiency measures also through radical choices, without further delays.”
With a 29.9 per cent stake in the company, MFE is a fraction below the 30 per cent threshold for making a mandatory takeover offer under German law. Asked if it was planning a takeover bid, the company declined to comment.
ProSieben did not immediately respond to a request for comment.
