Flipkart has announced an immersive shopping experience domain with Virtual Worlds to help customers make more informed purchasing experiences. Flipkart aims to increase customer engagement through this experience.
Flipkart is offering two shopping experience formats. The first format consists of customised immersive 3D-rendered spaces or Virtual Worlds created by brands like Coca-Cola, Mondelez etc. on the Flipkart app.
The second format includes co-tenancy of brands within Flipkart’s own Virtual World, known as Flipverse. Additionally, Flipkart has launched its own Laptops Virtual Showroom, letting users explore 45-50 laptops in an immersive setting similar to an offline store.
“In this 3D environment, users can explore products, try them on, and experience the excitement of shopping. Brands have the opportunity to virtually present their unique characteristics, forging closer relationships with customers. The co-tenancy feature within Flipkart’s Metaverses allows brands to present a variety of products in a shared 3D space, setting the stage for the future of shopping,” said Ravi Krishnan, head of Flipkart Labs.
More Flipkart Labs launches soon
Flipkart Labs has numerous Virtual World launches scheduled, including brand-specific Worlds and Flipverse as the festive season approaches. During the festive season, Flipverse will be reactivated to offer brands an opportunity to let their users explore products in 3D within this shared space.
Flipkart claims that it achieved the largest e-commerce metaverse activation globally with Flipverse that was piloted last year.
“Over a span of six days, people from across 2,300 cities came together virtually to discover products. About 20,000 hours of Flipverse were streamed, with 300-500 users connecting to the verse on their phones every minute,” the company said.
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