Singapore-based online games developer and publisher, Garena has announced the relaunch of Free Fire India. The relaunch comes almost one and a half year after the game was banned by the Ministry of Electronics and Information Technology, citing the Section 69a of the IT ACT, 2000. The game was banned along with 50 other China-linked apps.
The battle royale game had over 40 million of its 75 million globally monthly active users in India in January, according to analytics firm App Annie. In fact, ‘Garena’s Free Fire: Illuminate’ was the most popular app to be banned in India in February 2022.
In its new avatar, the game will be available for download in the country starting September 5.
Free Fire India features
Garena is touting several localised features that the relaunched version of ‘Free Fire’ offers. It is said to offer features and content specifically developed for Indian users. There are also features that promote safe, healthy and fun gameplay. These include a verification system to enable parental supervision, gameplay limitations and ‘take a break’ reminders.
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Gang Ye, Co-founder of Garena, said, “India is home to very passionate communities of esports enthusiasts and we are excited to be able to support our fans from Bharat with the launch of Free Fire India. We look forward to providing an engaging and highly localised experience for Indian users. We believe our partnership with Yotta will ensure that our users can enjoy the highest quality gameplay experience and benefit from Yotta’s expertise in protecting and securing Indian user data. We are also committed to supporting the development of India’s esports and startup ecosystems.”
The game also seems to have created buzz in the gaming community in India. “We’re thrilled to welcome Free Fire, a game that holds a special place in the heart of Indian gamers! Free Fire’s absence was keenly felt by a large community of dedicated players and its return marks a new chapter in Indian gaming. We at Loco are incredibly excited to reignite the passion, the competition, and the sheer joy that this game brings to millions,” said Ashwin Suresh, founder, Loco, an esports and live game streaming platform.
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