Spotify is widely regarded as one of the best music streaming apps globally. The platform offers loads of features and a user-friendly interface. But it still lacks one thing that YouTube Music has – support for full-length music videos. But this may change.
Citing people familiar with the matter, a report by Bloomberg, the Swedish music streaming app is mulling adding full-length music videos to its app, which could help it better compete with TikTok and Google-owned YouTube Music.
Spotify already allows artists to upload GIF images, which plays when a music track is playing but they are surely not even close to music videos.
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Spotify already has over 1,00,000 podcasts with videos and has reportedly begun talks with partners about the product. The company aims to attract more Gen Z audiences away from YouTube and TikTok short-form video platforms.
There is no information on when the support for music videos will come on the platform but as of now, YouTube Music is a step ahead in this regard.
Spotify lossless audio streaming
Spotify is also said to be planning to bring its lossless audio streaming in a new and more expensive subscription tier that reportedly has “Supremium” codename.
Spotify announced the lossless streaming feature in February 2021 as “Spotify HiFi” but the feature is yet to see the light of the day. It was reported that the new expensive plan could be released later this year, initially in non-US markets.
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Spotify desktop app facelift
Spotify recently revamped its desktop experience and made it easier for users to explore, curate, listen to and organise their music on the web. The Swedish streaming giant brought a redesigned “Your Library” and “Now Playing” interfaces to align its desktop experience with Spotify mobile apps.
Earlier this month, Spotify said it would cut 200 jobs from its podcast unit in its second round of layoffs, as part of its plan to restructure after heavy investment.
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