The UK competition watchdog has launched an investigation into whether Amazon has been giving its own sellers an unfair advantage over third-party rivals on its online marketplace.
The Competition and Markets Authority (CMA) said it opened an investigation on Tuesday on concerns the US tech corporation’s practices affecting sellers on its UK marketplace may be anti-competitive and could result in a worse deal for customers.
The investigation comes as a separate European Commission investigation looks at similar concerns.
The CMA said its investigation would focus on three main areas, including how Amazon collects and uses third-party seller data and how it sets the eligibility criteria for selling under the Prime label.
Amazon did not immediately respond to a Reuters request for comment outside regular business hours.